Waukesha Machine & Tool Co., Inc. (“WMT,” “we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, including any other media form, media channel, or mobile application related or connected thereto. Please read this policy carefully. If you do not agree with its terms, please discontinue use of the site.
1. Information We Collect
We may collect information about you in a variety of ways, including:
Personal and Company Information
- Name
- Email address
- Phone number
- Company name and other company or project-specific information
Usage Data
We automatically collect certain information when you visit our website, including your IP address, browser type, operating system, referring URLs, pages viewed, and the date and time of your visit.
Cookies and Tracking Technologies
We use cookies and similar tracking technologies to track activity on our website and store certain information. Cookies are small data files that may include an anonymous unique identifier. We use CookieYes, a third-party cookie consent management platform, to scan our website for cookies, present a consent banner to visitors, and maintain a log of user consent preferences. You may accept or decline non-essential cookies through the consent banner displayed when you visit our site. You can also instruct your browser to refuse all cookies or notify you when a cookie is being sent. However, some portions of our website may not function properly without cookies.
2. Use of Your Information
We may use the information we collect for the following purposes:
- To provide, operate, and maintain our website and services
- To notify you about changes to our services
- To allow you to participate in interactive features of our website
- To provide customer support and respond to your inquiries
- To gather analysis and improve our website and services
- To monitor usage and detect, prevent, and address technical issues
- To fulfill any purpose for which you provide information
- To carry out our obligations under contracts between you and us, including billing and collection
- To send you marketing and promotional communications (see Section 6 for opt-out options)
3. Disclosure of Your Information
We do not sell, trade, or otherwise transfer your personal information to outside parties except as described in this Privacy Policy. We may share your information in the following situations:
- By Law or to Protect Rights: If we believe disclosure is necessary to respond to legal process, investigate potential violations of our policies, or protect the rights, property, and safety of others, we may share your information as permitted or required by applicable law.
- Business Transfers: We may share or transfer your information in connection with any merger, sale of company assets, financing, or acquisition of all or a portion of our business.
- Service Providers: We may share your information with third-party vendors and service providers who perform services on our behalf, such as website hosting, analytics, and email delivery. These parties are contractually obligated to keep your information confidential.
- With Your Consent: We may disclose your personal information for any other purpose with your explicit consent.
4. Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law. When your information is no longer needed, we will securely delete or anonymize it. Usage data and analytics information are generally retained for no more than 26 months.
5. Security of Your Information
We use administrative, technical, and physical security measures to help protect your personal information. While we have taken reasonable steps to secure the information you provide to us, please be aware that no security measures are perfect or impenetrable, and no method of data transmission can be guaranteed against interception or misuse. You provide personal information at your own risk.
6. Marketing Communications and Opt-Out
If you have opted in to receive marketing or promotional communications from us, you may opt out at any time by:
- Clicking the “Unsubscribe” link in any marketing email we send
- Contacting us directly at the information provided in Section 11
Please note that even after opting out of marketing communications, you may still receive transactional or service-related messages, such as responses to inquiries or order confirmations.
7. Do Not Track
Some browsers include a “Do Not Track” (DNT) feature that signals to websites that you do not want your online activity tracked. Our website does not currently respond to DNT browser signals. You may, however, disable certain tracking by adjusting your browser’s cookie settings as described in Section 1.
8. Third-Party Analytics — Google Analytics
We use Google Analytics to understand how our website is used and to improve our services. Google Analytics collects information such as how often users visit our website, what pages they visit, and what other sites they used prior to visiting ours. Google Analytics collects only the IP address assigned to you on the date you visit, rather than your name or other identifying information. We do not combine Google Analytics data with personally identifiable information. Google’s use and sharing of information collected by Google Analytics is governed by the Google Analytics Terms of Use and Google Privacy Policy. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on available at tools.google.com/dlpage/gaoptout.
Cookie Consent Management
We use CookieYes to manage cookie consent on our website. CookieYes presents a consent banner to visitors and maintains a record of consent preferences. Cookies on our site are categorized as follows:
- Strictly Necessary — Required for the website to function and cannot be disabled
- Functional — Enable enhanced features and personalization
- Analytics — Help us understand how visitors interact with our website (including Google Analytics)
- Marketing — Used to deliver relevant content and track campaign effectiveness
You may update your cookie preferences at any time by clicking the cookie settings link in the footer of our website. Please note that our consent banner does not currently vary by geographic location — all visitors are presented with the same consent options regardless of country of origin.
9. Your Privacy Rights
Depending on your location, you may have the following rights regarding your personal information:
- Right to Access: You have the right to request copies of your personal data.
- Right to Rectification: You have the right to request that we correct any information you believe is inaccurate or incomplete.
- Right to Erasure: You have the right to request that we delete your personal information, subject to certain legal exceptions.
- Right to Restrict Processing: You have the right to request that we restrict the processing of your personal information under certain circumstances.
- Right to Object: You have the right to object to our processing of your personal information, including for direct marketing purposes.
- Right to Data Portability: You have the right to request that we transfer your data to another organization or directly to you in a structured, machine-readable format.
To exercise any of these rights, please contact us using the information in Section 11. We will respond to your request within 30 days. We may need to verify your identity before processing your request.
California Residents (CCPA)
If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect and how it is used, the right to delete personal information, and the right to non-discrimination for exercising your privacy rights. To submit a CCPA request, please contact us at the information in Section 11.
10. Third-Party Websites
Our website may contain links to third-party websites and applications. Once you leave our website, this Privacy Policy no longer applies. We cannot guarantee the safety or privacy of information you provide to third-party sites. We encourage you to review the privacy policies of any third-party sites you visit before providing personal information.
11. Children’s Privacy
Our services are not directed to anyone under the age of 13. We do not knowingly collect personally identifiable information from children under 13. If we become aware that we have collected personal information from a child under 13 without parental consent, we will take steps to remove that information from our servers. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Any changes will be effective upon posting the updated policy to this page with a revised effective date. We encourage you to review this Privacy Policy periodically. Your continued use of our website following the posting of changes constitutes your acceptance of those changes.
13. Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact us:
Waukesha Machine & Tool Co., Inc.
1200 Nike Drive
Waukesha, WI 53186
Phone: 262-542-7689